Marketing Agencies
Offer marketing lists as an add-on service to existing clients.
Operations Guide
The Complete Avocadata Marketplace Operations Guide
Avocadata is the white-label data as a service platform that empowers agencies to build, monetize, and scale their own data businesses. Learn how to sell leads like a pro.
00 What is Avocadata?
Avocadata is a comprehensive data as a service marketplace designed specifically for agencies, data resellers, and entrepreneurs who want to build profitable data businesses without the technical overhead. Unlike traditional data providers that simply sell access to databases, Avocadata gives you the complete infrastructure to white-label, customize, and resell data under your own brand.
500M+
Business Contacts
50+
Data Filters
100%
White-Label
3
Revenue Streams
Why Agencies Choose Avocadata
The Avocadata marketplace solves the biggest challenge facing data entrepreneurs: infrastructure. Building a custom database from scratch requires massive investment in data acquisition, storage, APIs, payment processing, and customer management. Avocadata eliminates all of this by providing a turnkey platform that you can customize and deploy under your own domain.
The Avocadata Advantage
Traditional data reselling means buying lists wholesale and manually distributing them to clients. With Avocadata, you get a fully automated DaaS infrastructure that handles everything from client onboarding to credit management to payment processing. Your clients log into YOUR branded portal, browse YOUR curated data store, and pay YOU directly.
Who Uses Avocadata?
01 The Three Monetization Vehicles
Within the white-label DaaS backend, Avocadata provides three distinct ways to package and sell data products. Each vehicle serves a different buyer persona, price point, and sales motion. Understanding the data store vs data marketplace distinction is critical for maximizing revenue.
Custom Lists (Filtered View)
A pre-saved search filter that clients can browse without doing the heavy lifting of filtering themselves. Examples include "Business Professionals in Texas" or "Roofers in Florida."
Learn how to build custom lead lists that convert browsers into buyers.
Path: Agency Backend → Marketplace → Custom Lists → Add
Best for: Subscriptions
Payable Links (Instant Sale)
A direct checkout link for a specific, static dataset. Ideal for selling a single file to clients who don't want to create an account. They click, pay, and download.
Use our Stripe API integration for seamless, PCI-compliant payments.
Path: Agency Backend → Marketplace → Payable Link → Add
Best for: One-time Sales
Data Store (Shopify Model)
A visual storefront where Custom Lists and external CSVs are organized into categories. Clients buy credits to spend in your store.
Explore the best data marketplaces for inspiration, then set up your white-label domain storefront.
URL: store.yourdomain.com
Best for: Credit Economy
Revenue Tip: Layer your monetization by charging a monthly "hosting fee" (e.g., $29/mo) just for access to your curated store, plus the cost of credits for actual data downloads. This creates recurring revenue BEFORE clients even purchase data.
Comparing Monetization Models
| Feature | Custom Lists | Payable Links | Data Store |
|---|---|---|---|
| Client Login Required | No | ||
| Recurring Revenue | No | ||
| One-Click Purchase | No | No | |
| Custom Branding | |||
| Best Price Point | $99-499/mo | $50-500 | $29/mo + credits |
Popular Data Categories to Monetize
Top data providers focus on high-demand verticals. Consider building lists around phone number data, email databases, and business intent data leads. Industry-specific lists like real estate seller leads and roofing leads command premium prices.
02 Avocadata Platform Features
The Avocadata marketplace isn't just a database—it's a complete data as a service software platform with everything you need to run a professional data business.
Advanced Filtering
50+ filters including industry, job title, location, company size, and more.
Email Data
Access verified email databases with real-time verification.
Phone Data
Direct dials and mobile numbers. Premium phone number data.
AI Enrichment
Enhance records with our AI database for technographics and intent.
White-Label
Full white-label data block customization.
Payments
Built-in Stripe integration for all transactions.
CRM Integration
Sync with your CRM or use built-in tools.
Analytics
Find your best data consumers with tracking.
Data Categories Available
Real Estate
Access real estate seller leads, agents, brokers, and property managers across all markets.
Solar & Home Services
Generate roofing leads and solar installer contacts with homeowner data.
Legal
Personal injury, family law, and criminal defense attorney databases for legal marketing.
Healthcare
Hospital administrators, physicians, and healthcare decision-makers nationwide.
03 The "Concierge" Strategy
Here's a massive revenue opportunity most B2B data sellers miss: charging for the expertise required to find difficult data. Master B2B sales by combining service with product.
The Problem with Self-Service
Most clients SAY they want self-service access to data. But when they log in and see 50+ filters, industry codes, and job title variations, they freeze. This is your opportunity to offer premium "done-for-you" services.
Case Study: The "Hospital Discharge Planner" Request
A client needed contacts for people handling patient discharge at hospitals in Troy, MI. Standard filters failed. This is where data extraction expertise becomes invaluable.
The Solution
- Geography First: Filter by Company City using advanced database filtering.
- Identify Major Players: Research the biggest healthcare employers using our AI-enhanced database.
- Title Mining: Search for job titles like "Case Manager," "Discharge Specialist," "Patient Care Coordinator."
- Cross-Reference: Verify that each contact's title AND company align with the request.
The Upsell Framework
Instead of selling the final list for $100, charge $500-1,000 as a "research and curation" fee. Track everything in your CRM to identify repeat high-value opportunities.
"Let people have their own panic attack, then say, 'Can I just pay you to do it?'" — This is your closure technique for high-ticket marketplace leads.
This approach positions you as an alternative to platforms like LeadIQ or Seamless.AI. Compare your concierge service to BeenVerified or TruthFinder for consumer-facing clients. Check BeenVerified pricing for competitive positioning.
Pricing Strategy: Offer three tiers: (1) Self-service at $99/mo, (2) Guided filtering with consultation at $299/mo, (3) Full concierge at $999/mo.
04 Credit Management
Understanding how credits flow between your Master Agency and Users is essential for running a profitable operation. This is the foundation of selling database blocks at scale.
How the Credit System Works
Think of credits like a currency within your ecosystem. You purchase credits at wholesale from Avocadata (your "Master Balance"), then allocate them to sub-accounts at retail prices. The spread is your margin. Learn data sharing best practices for optimal results.
Master Balance
You hold the master credit pot—your wholesale inventory through your custom database.
Plan Distribution
Assign a PLAN to each sub-account that unlocks a specific credit allocation.
Automated Access
The plan "unlocks" credits from your master balance. This is how you monetize intent data.
Credit Assignment Path: CRM → Customers → Select User → Plan → Subscribe
Example Credit Packages
| Package | Credits | Your Cost | Sell Price | Margin |
|---|---|---|---|---|
| Starter | 10,000 | $50 | $149 | 198% |
| Growth | 50,000 | $200 | $499 | 150% |
| Scale | 200,000 | $600 | $1,499 | 150% |
| Enterprise | 1,000,000 | $2,000 | $4,999 | 150% |
05 Content Strategy
Use this framework for YouTube tutorials, blog posts, and social content that convert viewers into customers. Essential for anyone looking to start a data company:
- The Hook (0-5 seconds): Lead with a specific promise. Focus on types of marketing lists that drive demand.
- The Demonstration: Show the dashboard in action. Use column customization to highlight data quality.
- The Pivot: Acknowledge that filtering is overwhelming for most people.
- The Solution: Introduce your Done-For-You service.
- The CTA: Drive viewers to your Data Store. Show them how to build a data business.
Content Tip: Create comparison content like "LeadIQ Alternative" or "Snowflake Alternative" to capture search traffic from people looking to switch platforms.
Additional Marketing Resources
06 "Selling the Sawdust"
Have old lists from Apollo, ZoomInfo, or other sources gathering dust? Turn these "sawdust" assets into revenue. Understanding what an email list is worth helps you price appropriately.
Upload Legacy CSVs
Add your old data files to the Data Store. Use database block features to categorize them. Learn how to build an email list from scratch.
Be Transparent
Label clearly: "Unverified leads from [Source], collected [Date]." Set up proper email delivery systems.
Offer Enrichment
Sell raw data cheap, then offer enrichment using the AI database. Position as "fixer-upper" lists.
Sawdust Pricing Strategy
Price legacy data at 20-40% of fresh data rates. Many buyers—especially those doing cold email outreach—don't need 100% accuracy. They need volume at a price point that makes sense. This is where understanding the full data store vs data marketplace model becomes profitable. Use ad management tools to promote bundles.
Ready to Build Your Data Business?
The Avocadata marketplace gives you everything you need to launch, scale, and profit from a professional data business.
24hrs
To Launch
$0
Development
150%+
Margins
∞
Scale
